My perception of Apple after iOS7 was… unique

Like a ton of other people, I installed iOS7 the other day. I had access to the beta but didn’t really get around to playing with it much, so it was all pretty new to me.

One thing I’d heard was that the ringtones/alerts had changed, which was important to me because we’re all about timers with our oldest right now.  Timers go off to get our shoes on for school, to get ready for bed, and just about any other time that we want, sometimes desperately, to stop doing whatever’s going on and move onto something else.

He’s partial to the boing sound, but we had some fun picking out a new one from the list.  Which, for some bizarre reason, was called “Chevy Farm.”

 

If you’re curious, it sounds like this:

And I couldn’t figure out for the life of me why Apple would include this.  For one thing, it’s an ad for a car dealership.  Was it part of some cultural meme thing that I missed?  I Googled around, and couldn’t find any commentary about it, which seemed really weird since it was so obviously different in every way from the other stock sounds.  But maybe it was just a regional thing, since the dealership’s in Canada?  If that was true though, there’d be some discussion about that kind of sweetheart deal.

Either the inclusion of this sound was such an obvious choice to the rest of the world that it didn’t need any mention whatsoever, or… I don’t even know.

And of course, a few days later I realized I’d installed the damn thing myself several months ago as a one-off favour to someone who wanted to see if the ringtone was installable.

Which is the obvious answer, but I was this close to being that guy who calls tech support wondering how his monitor turned orange, because it must be a software glitch, never mind the can of orange spray paint in his hand.

As it is, I just get to feel ashamed of myself every time the song gets stuck in my head, which is a lot.  The kid loves the Chevy Farm.

 

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Product placement and futuristic interfaces

A few years back, I noted the rules of product placement when your mobile phone is being used to make bombs.  Last night I was watching Arrow and saw a not-so-inconspicuous use of the Microsoft Surface tablet.  This one’s win-win:

For Microsoft, they get some exposure.  Well, kind of, because…

For the TV show, they get a futuristic touch screen interface that most people have never seen, without having spend any money inventing it (and in fact, I’m assuming, getting paid for it.)

I’ll admit, I was tempted by the Surface Pro, though in the end it didn’t do enough that my MacBook Air with VMWare Fusion couldn’t do (the review on Penny Arcade was epic, but I had to remind myself that I don’t draw.)  Knowing I could use it to fight crime was a minor swaying point, but what pulled me the other way was the idea that the install base is so low* that it might as well be a fictional device.

Because here’s the thing: does showcasing a product on a show about a guy who fights crime with a bow and arrow make it more legitimate, or simply more fanciful?

 

400K in the first month isn’t terrible, but I don’t know if it’s the start or end of a trend.

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