My voice mail light was on when I got to work today. Fortunately, it wasn’t about some meeting I’d missed or some problem I was getting the blame for, it was a voice mail spam about an upcoming CRM trade show. CRM is short for Customer Relationship Management – it’s to do with what business do with all that data they’ve been gathering on you, so you get some kind of personal treatment, or at the very least, they target you for offers that you might actually buy. In this case, the message was talking up the show, trying to get me to register for it. The thing is, I already had. What does it mean when the CRM show organizers don’t “get” CRM?